A Letter From a Reader

The one summer dress I have not stopped reaching for.

On the dress with real pockets and sleeves that finally cover your arms without the heat, why a mother and daughter in London made it the way they did, and why they're clearing it now.

Margaret Whitfield
By Margaret Whitfield · Harrogate, Yorkshire
Posted July 2026 · 6 min read
Woman wearing the Eleanor linen button dress in beige
The Eleanor, in beige, on the boardwalk near home.

I am 63 years old, and for about ten years, getting dressed for anything warm has been a quiet negotiation with my own reflection, and my own arms.

My closet had two problems. Everything cool left my arms bare and clung at the middle; everything that covered me turned into a sauna by lunch. And not one thing had a pocket I could actually use. I had decided that was simply the deal a woman my age got once the heat arrived.

Then a woman in my walking group here in Harrogate kept turning up looking effortless, covered, comfortable, and somehow not melting. I finally asked. She laughed and told me to read Beatrice and Rose's letter first.

Beatrice and Rose are a mother and daughter who run a small label here in London, the two of them, for twenty years. The dress is called the Eleanor, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

1And yes, it has pockets. Deep ones.

The Eleanor dress with a hand resting in the deep side pocket

We put in deep, real side pockets, the kind you can actually slide a phone, your keys, or a grandchild's small treasure into. Not the decorative kind that fit nothing.

★★★★★"A pocket, at my age, is a love language. I walk the dog to the corner without a bag now."Patricia L., Harrogate

2Sleeves that cover the arms, without the heat

The Eleanor's elbow-length ruffle sleeves covering the upper arms

We finished the Eleanor with soft elbow-length sleeves and a gentle ruffle that cover the tops of the arms, in a breathable linen-look cotton. The air moves straight through, so you are covered and cool at the same time.

★★★★★"I have not felt this comfortable with my arms covered in years. And I did not overheat once."Carol R., Bath

3A little V-neck and three wooden buttons

Close-up of the Eleanor's wooden buttons, pocket and ruffle sleeve

A soft V-notch at the neck with three real wooden buttons, the kind of small, honest detail that lifts a simple dress into something you feel put-together in. It is the part people reach out and touch.

★★★★★"Two women at lunch asked about the buttons. At 64, I had forgotten what that felt like."Diane M., York

4A linen-look that actually breathes

It is a soft, lightweight cotton-blend chosen for one reason: to stay cool. It lets the air through instead of trapping it, so it does not glue itself to your back the moment the heat arrives.

★★★★★"In the middle of the July heatwave and I was the only one not peeling my dress off my back."Linda K., Norwich

5Seven colors to choose from

The Eleanor dress folded in seven colors

We offer the Eleanor in seven soft, easy shades, the kind that go with the shoes and jewelry you already own. Most women who buy one come back for a second before the season is out.

★★★★★"I bought the beige first. Two weeks later I ordered the olive. I regret nothing."Janet S., Chester

6It fits the body you have

We make the Eleanor from S all the way to 4XL and cut it relaxed on purpose. It is meant to fit the woman, not make the woman fit the dress.

★★★★★"I usually dread ordering online at my size. It fit like it was made for me."Maureen T., Exeter

The Eleanor, against the dresses you've been buying

  Typical summer dress The Eleanor
Pockets None, or too small to use Deep, usable side pockets
Arms Bare, or a hot cardigan Sleeves that cover, and breathe
Fabric Hot, sticks in the heat Lightweight, breathable
Fit Clings at the middle Relaxed, skims
Sizing Runs small True fit, S to 4XL
Typical summer dress
  • No real pockets
  • Bare arms, or a hot cardigan
  • Hot, sticks in the heat
  • Clings at the middle
  • Runs small
The Eleanor
  • Deep, usable side pockets
  • Sleeves that cover, and breathe
  • Lightweight, breathable
  • Relaxed, skims the middle
  • True fit, S to 4XL

Why they're clearing it now

Beatrice and Rose, London

They priced the Eleanor at £99.88 when it launched, and it sold at that price all season. But for their twentieth anniversary, Beatrice and Rose wanted to give something back to the women who have kept their doors open for twenty years, so every Eleanor is going out at less than half that.

I ordered the beige. It arrived a few days later in a kraft-paper parcel with a short handwritten note from Beatrice. I have reached for it more than anything else in my closet since.

The Eleanor arriving in a kraft-paper parcel with a handwritten note

The Eleanor Dress

★★★★★ 4.7 / 5 from 3,827 reviews
£99.88£39.95
Anniversary Sale, Save 60%
  • Deep, usable side pockets
  • Elbow sleeves that cover the arms, and breathe
  • V-neck with real wooden buttons
  • Seven colors, sizes S to 4XL
  • Free UK delivery · 30-day money-back guarantee
See if your size is still in stock →

The Eleanor Dress · £39.95 while sizes last

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Twenty YearsMother and daughter, London

I do not usually write things like this. But I spent too many summers hiding my arms, melting in a cardigan, or carrying a bag I did not want, and this is the first dress in a long time that fixed all of it. If that sounds like you, I hope you find your color before it clears.

, Margaret Whitfield · Harrogate

See the Eleanor, £39.95 →

This is a personal account from a Beatrice and Rose customer. Margaret was not paid to write it. · Beatrice and Rose London · Mother and daughter · Twenty years · Free UK delivery · 30-day money-back guarantee.