On the dress with real pockets and sleeves that finally cover your arms without the heat, why a mother and daughter in London made it the way they did, and why they're clearing it now.
I am 63 years old, and for about ten years, getting dressed for anything warm has been a quiet negotiation with my own reflection, and my own arms.
My closet had two problems. Everything cool left my arms bare and clung at the middle; everything that covered me turned into a sauna by lunch. And not one thing had a pocket I could actually use. I had decided that was simply the deal a woman my age got once the heat arrived.
Then a woman in my walking group here in Harrogate kept turning up looking effortless, covered, comfortable, and somehow not melting. I finally asked. She laughed and told me to read Beatrice and Rose's letter first.
Beatrice and Rose are a mother and daughter who run a small label here in London, the two of them, for twenty years. The dress is called the Eleanor, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.

We put in deep, real side pockets, the kind you can actually slide a phone, your keys, or a grandchild's small treasure into. Not the decorative kind that fit nothing.

We finished the Eleanor with soft elbow-length sleeves and a gentle ruffle that cover the tops of the arms, in a breathable linen-look cotton. The air moves straight through, so you are covered and cool at the same time.

A soft V-notch at the neck with three real wooden buttons, the kind of small, honest detail that lifts a simple dress into something you feel put-together in. It is the part people reach out and touch.
It is a soft, lightweight cotton-blend chosen for one reason: to stay cool. It lets the air through instead of trapping it, so it does not glue itself to your back the moment the heat arrives.

We offer the Eleanor in seven soft, easy shades, the kind that go with the shoes and jewelry you already own. Most women who buy one come back for a second before the season is out.
We make the Eleanor from S all the way to 4XL and cut it relaxed on purpose. It is meant to fit the woman, not make the woman fit the dress.
| Typical summer dress | The Eleanor | |
|---|---|---|
| Pockets | None, or too small to use | Deep, usable side pockets |
| Arms | Bare, or a hot cardigan | Sleeves that cover, and breathe |
| Fabric | Hot, sticks in the heat | Lightweight, breathable |
| Fit | Clings at the middle | Relaxed, skims |
| Sizing | Runs small | True fit, S to 4XL |

They priced the Eleanor at £99.88 when it launched, and it sold at that price all season. But for their twentieth anniversary, Beatrice and Rose wanted to give something back to the women who have kept their doors open for twenty years, so every Eleanor is going out at less than half that.
I ordered the beige. It arrived a few days later in a kraft-paper parcel with a short handwritten note from Beatrice. I have reached for it more than anything else in my closet since.

The Eleanor Dress · £39.95 while sizes last
I do not usually write things like this. But I spent too many summers hiding my arms, melting in a cardigan, or carrying a bag I did not want, and this is the first dress in a long time that fixed all of it. If that sounds like you, I hope you find your color before it clears.
, Margaret Whitfield · Harrogate
See the Eleanor, £39.95 →This is a personal account from a Beatrice and Rose customer. Margaret was not paid to write it. · Beatrice and Rose London · Mother and daughter · Twenty years · Free UK delivery · 30-day money-back guarantee.