On the dress that finally skims instead of clings, why a mother and daughter in London made it the way they did, and why they are clearing it now.
I am 63 years old, and for about ten years, getting dressed for anything warm has been a quiet negotiation with my own reflection.
My closet had two piles. The first looked lovely on the hanger and clung the moment I moved. The second was comfortable and made me look like I had stopped trying. I had quietly decided those were the only two choices a woman my age got once the heat arrived.
Then I noticed a woman in my walking group here in Harrogate who always looked effortless, the same dress, in two different colors, week after week. I finally asked her. She laughed and told me to read Beatrice and Rose's letter first.
Beatrice and Rose are a mother and daughter who run a small label here in London. They have been at it for twenty years, the two of them, mother and daughter. The dress is called the Matilda, and their letter walks through the handful of things they refused to compromise on. I am going to let their words carry it, because they say it better than I could.
We cut the Matilda as a relaxed A-line that falls away from the body instead of gripping it. It moves when you move, and it quietly forgives the parts most of us would rather not think about.

It is a soft, lightweight woven fabric chosen for one reason: to stay cool. It lets the air through instead of trapping it, so it does not glue itself to your back the moment the heat arrives.

We added deep, real side pockets, the kind you can actually slide a phone, your keys, or a grandchild's small treasure into. Not the decorative kind that fit nothing.
There is a hidden tie at the waist you can cinch in for a little shape, or leave loose for pure comfort. You decide how fitted it is on any given day, not the dress.

The floral is placed, not scattered, it climbs from the hem so it draws the eye down and out. It reads as elegant, not loud. In white with red blooms, or a soft blush.
We make the Matilda from a UK 8 all the way to a 24, and we cut it generous on purpose. It is meant to fit the woman, not make the woman fit the dress.
| Typical summer dress | The Matilda | |
|---|---|---|
| Fit | Clings at the middle | Relaxed A-line that skims |
| Fabric | Hot, sticks in the heat | Lightweight, breathable |
| Pockets | None, or too small to use | Deep, usable side pockets |
| Sizing | Runs small | True fit, UK 8 to 24 |
| Wearability | One occasion | Market to dinner |

They priced the Matilda at £99.88 when it launched, and it sold at that price all season. But for their twentieth anniversary, Beatrice and Rose wanted to give something back to the women who have kept their doors open for twenty years, so every Matilda is going out at less than half that.
I ordered the white with the red flowers. It arrived a few days later in a kraft-paper parcel with a short handwritten note from Beatrice. I put it on that evening, and three weeks later, I am still reaching for it more than anything else in my closet.

The Matilda Dress · £39.95 while sizes last
I do not usually write things like this. But I spent a lot of summers uncomfortable and a little invisible, and this is the first dress in a long time that fixed both. If that sounds like you, I hope you find your size before it clears.
Margaret Whitfield · Harrogate
See the Matilda, £39.95 →This is a personal account from a Beatrice and Rose customer. Margaret was not paid to write it. · Beatrice and Rose London · Mother and daughter · Twenty years · Free UK delivery · 30-day money-back guarantee.