Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
Florelle | Elegant Floral Dress
★★★★★ 4.7/5 | Based on 3827+ reviews

Florelle | Elegant Floral Dress

£99.88 £39.95 Save 60%
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Only 6 left in stock!

Shipped on Wed, 17 Dec
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ANNIVERSARY SALE UPDATE: Due to high demand during our Anniversary Sale, only a limited number of items are left. If you can still press the "Add to Cart" button, the item is still available.

Proven Favorites. Timeless Style.

Thoughtfully curated bestselling dresses designed for women who want reliable pieces that simply work, again and again. Our Bestselling Dresses collection brings together customer-favorite silhouettes, flattering designs, versatile styles, and quality fabrics — all the pieces our community has loved most over the years, chosen for their comfort, elegance, and ability to make getting dressed effortless.

You're tired of:

  • Taking chances on dresses that look beautiful online but disappoint when they arrive
  • Pieces that work once and then hang unworn because they're not quite right
  • Morning stress wondering which dress will actually make you feel confident today
  • Styles that promised versatility but only work for one specific occasion or look

These bestselling dresses are designed for real life — proven favorites that our customers come back to order in multiple colors, flattering silhouettes that work beautifully for different body types, and versatile designs that transition easily from casual to polished. These aren't just popular pieces — they're the dresses that have earned their place through hundreds of five-star reviews and repeat orders.

We ship all orders with a tracking code, allowing you to track your parcel at any time. You will receive the tracking code via email within 24 hours of placing your order. Shipping within the UK is free of charge.

Not sure if it’s right for you? We get it. While we can tell you all about it, the best way to know is by trying it for yourself. That’s why we offer a risk-free, 30-day money-back guarantee on every order. If you’re not completely satisfied, just return the product, and we’ll issue a full refund!

At Beatrice and Rose , we are here for you 24/7. Our dedicated customer service team is always ready to assist you with any questions or concerns. Feel free to use the contact form on our website or send an email to info@beatriceandrose.com

Susan Claire Susan, Claire and over 100,000+ other people wear Beatrice & Rose

NICE TO MEET YOU, WE ARE BEATRICE & ROSE

We're a British mother and daughter brand. For twenty years, we've poured our hearts into one thing: dressing real women in their fifties, sixties and beyond, in clothes that make them feel like themselves again.

It began with Beatrice, and one quiet belief she never let go of: that a woman doesn't become invisible with the years. She becomes more herself. So she started making the clothes she'd longed for and could never find. Cut for a real figure, soft enough to live in, beautiful enough to be seen in.

Rose grew up between these clothing rails. She learned to sew on a footstool beside her mother, and today she stands there still, as her partner. This year, Rose made Beatrice a grandmother. Three generations of us now, under one roof, still doing this the only way we know how: together, and with love.

Every dress we make, we make for you. The real, remarkable woman who refuses to choose between comfort and confidence, because we've never believed you should have to.

However you found your way here, we're so glad you did.

Loved by our customers

Claire H
★★★★★

"Honestly the comfiest set I've owned in years. The fabric is soft but holds its shape no bagging at the knees after a day of wearing. I've practically lived in it since it arrived: school runs, dog walks, even out for coffee. The cut through the waist is brilliantly flattering for once."

Claire H,Cheltenham

Margaret W
★★★★★

"What a lovely surprise opening the package. The little touches the tissue paper, the dust bag, the handwritten not made it feel like a proper treat to myself. And the dress fits like it was made for me. Wonderful UK brand."

Margaret W,Bath

Sarah J
★★★★☆

"The Floral Dream is now the dress I reach for every Sunday lunch. The fit just skims rather than clings, I'm a size 14 and it sits beautifully through the middle. Arrived in lovely packaging too, you can tell they care."

Sarah J,Brighton

Olivia P
★★★★★

"I'm 51 and I've stopped buying high street dresses nothing felt cut for the body I have now. The Carmina is the first dress in years that I put on and immediately felt like myself. Wore it to my niece's christening and got endless compliments."

Olivia P,Manchester

Emma R
★★★★☆

"I've ordered here multiple times, and every experience has been excellent."

Emma R,Tunbridge Wells

 Catherine M
★★★★★

"The fit is perfect and the fabric feels beautiful. Finally a brand that gets bodies like mine."

 Catherine M,Edinburgh

30-DAY MONEY BACK GUARANTEE

At Beatrice & Rose, we stand behind every piece in our collection. We truly believe you will love what you order. If for any reason it is not quite right, simply return it within 30 days for a refund, no questions asked.

FREE DELIVERY

We offer free delivery that is fast, reliable and handled with care, so your order arrives safely and on time.

CUSTOMER SERVICE

Our team is here to help you every day of the week. Whenever you need us, we are only a message away.

30 DAYS RETURN POLICY

After receiving your order you have 30 days to decide whether to keep it or start a return. Our team guides you through every step.

Need help? Please contact our customer service.